Why is Rare Beauty Different?

Hello beautiful people. I know I know… you are thinking ANOTHER cosmetic line? No thank you, there are enough. But this one stands out against the rest! Let me tell you the who and the what for and why right now, Rare Beauty is needed. Below is listed from the website and what intrigued me into buying…www.rarebeauty.com

I am sure you have heard of the pop star Selena Gomez. Well, this is her cosmetic line.

Rare Impact

Supporting the mental health of our community, employees, and partners is core to everything we do. By celebrating our uniqueness and supporting each other, we aim to reduce the stigma associated with talking about mental health and to reduce feelings of loneliness.

Our Goals:
The Rare Impact Fund​

The goal of the Rare Impact Fund is to raise $100 million over the next ten years to help address the gaps in mental health services for underserved communities. From the first Rare Beauty product sold onward, one percent of all sales, as well as funds raised from partners, will be dedicated to the Rare Impact Fund that aims to increase access to mental health resources. ​

We are cultivating partnerships with leading foundations, nonprofits organizations, and companies to make a measurable global impact. If you are interested in contributing or want to learn more about the Rare Impact Fund, please contact us at impact@rarebeauty.com. ​

Rare Beauty has also created the Rare Beauty Mental Health Council, composed of expert advisors from leading universities, organizations, and companies focused on mental health. The Council will guide the company’s strategy to ensure maximum impact. Members of the Rare Beauty Mental Health Council include Dr. Marc Brackett of the Yale Center for Emotional Intelligence and author of the book, Permission to Feel, Dr. Scott L. Rauch, MD, president and psychiatrist in chief for McLean Hospital, Dr. Jane Delgado of the National Alliance for Hispanic Health, Elyse Fox, Founder and CEO of Sad Girls Club, Katrina Gay, National Director, Strategic Partnerships of NAMIJustin Tranter, singer, songwriter and activist, Lindsay Peoples Wagner, Editor in Chief of Teen Vogue, Gretchen Rubin, bestselling author of The Happiness Project, Jennifer Cohen, VP Merchandising, Makeup at Sephora, and Kit Hayes, Global Social Impact at YouTube, with more members to be announced.

I LOVE that this brand will help fund and support areas such as mental health and mental health resources!!!

NEXT!!! The cosmetic components were designed to help people with arthritis, lupus ( which Selena has), or any other issue that hinders grip and twisting motions. See picture below.

Now, lets list the entire line that was released:

The range currently includes 48 shades of Light Touch Weightless Foundation and Concealer, which boasts breathable medium to full-coverage, with a formula that melts into the skin. In the face category, Rare Beauty has also launched a Blot & Glow Touch Up Kit, two brushes and a sponge, a liquid blush, a primer, a luminizer and a mist. For lips and eyes – the brand has launched seven shades of Dewy Lip Balm, 12 shades of Matte Lip Cream, a Matte Liquid Liner and a Brow Pencil & Gel Duo. 

I would say 48 foundation shades off the bat is pretty good to start out with. As we have seen some establish brands release 12 to 15 shades. AND the prices are fabulous!! The most expensive thing is the foundation at 29.00$ I hope you try this out.. I have and I love it!!


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